Building Trust from Farm to Fork with agriDNA Trace

How Sreshta Farms Will Leverage agriDNA Trace in the Upcoming Season

At Sreshta Farms, our mission has always been simple: connect consumers with safe, authentic, and responsibly grown food while ensuring farmers receive fair value for their efforts.

As consumers become increasingly conscious about where their food comes from, one question continues to grow in importance:

"Can I trust the story behind this product?"

The answer lies in traceability.

This upcoming season, Sreshta Farms will be implementing agriDNA Trace, a farmer-centric traceability platform designed specifically for Indian agriculture, to bring greater transparency across our supply chain.

More importantly, this initiative will not be driven by technology alone. It will be powered by the strong relationships our field team has built with farmers over the years.

Why Traceability Matters

Consumers today want more than just a product.

They want to know:

• Who produced it?
• Where was it grown?
• How was it cultivated?
• When was it harvested?
• How did it reach their table?

Traditional agricultural supply chains often make it difficult to answer these questions with confidence.

By implementing agriDNA Trace, we aim to bridge this information gap and build a transparent connection between farmers and consumers.

Our Approach: Keep It Simple

One of the biggest challenges with traceability initiatives across agriculture is complexity.

Many systems require extensive data entry and complicated workflows, making adoption difficult for farmers.

At Sreshta Farms, we believe traceability should support farming, not burden farmers.

That is why our implementation will focus on capturing only essential information at critical stages:

• Farmer registration
• Farm location and crop details
• Key cultivation practices
• Harvest records
• Aggregation and procurement details
• Product movement through the supply chain

By focusing on practical and meaningful data points, we can create transparency without creating unnecessary workload.

The Role of Our Field Team

Technology can enable traceability, but people make it successful.

Our field team will play a central role in implementing agriDNA Trace across our farmer network.

Working directly with farmers, the team will:

Farmer Onboarding

Every participating farmer will be registered and mapped to their cultivation plots.

This creates the foundation for product-level traceability.

Farm-Level Data Collection

Field officers will help record crop information and key farm activities during the season.

This ensures consistency and accuracy of records.

Training and Awareness

Many farmers are hearing the term "traceability" for the first time.

Our field team will help farmers understand how transparency can create future opportunities in premium markets and direct-to-consumer channels.

Verification and Validation

Traceability is only valuable when information can be trusted.

Our field staff will verify critical events such as sowing, cultivation, harvesting, and procurement to maintain the integrity of records.

Aggregation Tracking

As produce moves from farms to collection centers and onward through the Sreshta Farms supply chain, each movement will be recorded to create a complete chain of custody.

Creating Transparency for Consumers

Through agriDNA Trace, consumers will gradually gain access to information about the products they purchase from Sreshta Farms.

Over time, customers will be able to learn more about:

• The farmers behind the produce
• Growing regions
• Cultivation practices
• Harvest timelines
• Supply chain journey

This level of transparency helps build confidence and strengthens the relationship between consumers and the farming communities that feed them.

Building a Model for FPO-Led Traceability

We believe the future of agricultural traceability lies in empowering Farmer Producer Companies and Farmer Producer Organizations.

Rather than expecting individual farmers to manage complex systems, FPOs can serve as trusted hubs for collecting, validating, and sharing information across the supply chain.

The experience gained through this implementation at Sreshta Farms will help demonstrate how practical, scalable, and farmer-friendly traceability can be achieved when supported by a strong field network.

Looking Ahead

This upcoming season marks an important step in our journey toward greater transparency and accountability. Traceability is not simply about recording data.

It is about building trust. Trust between farmers and consumers. Trust between producers and buyers. Trust in the food we eat every day.

By combining the power of agriDNA Trace with the dedication of our field team, Sreshta Farms is taking another step toward creating a more transparent, connected, and trustworthy agricultural ecosystem.

Because every product has a story. And every consumer deserves to know it.